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Connect Content Marketing to the Bottom Line
flickr user photosteve101 by Sharon Miller* Content marketing is a hot topic in the PR community, but plenty of organizations are still trying to figure it out. Last week, I attended the PRNews Media...
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Build a Framework for Better PR Measurement
flickr user Markus Grossalber under CC BY by Sharon Miller Showing the impact of your PR strategy is perhaps the most vital aspect of proving the effectiveness of your campaigns and growing your future...
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